To
start any business you need to "open" your doors
and tell people you are ready for business. This
requires marketing, you, your services and your
business but this is time consuming and in most
cases the most disliked area of the business.
Time and time again we read that coaches are
being encouraged to start their businesses by
giving away FREE coaching sessions. We have
found this just doesn't work for several
reasons
| |
-
No money
has been given so no perceived
value.
-
Coaches
waste too much time on people who
want something for nothing
-
No
understanding of where the
prospective client is
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|
After years of working and perfecting this
methodology with over 60,000 online clients,
over 4 continents and in 20 time zones this is
the best marketing funnel ever.
The Marketing Issues every coach has to
be aware of are:-
| |
-
Coaching
is perceived to be expensive, it's
okay if somebody else is paying.
-
People
cannot try before they buy.
-
Time is
expensive and precious, hence there
are minimum returns that coaches
require on their time spent in
coaching.
-
There
are those coaches that compensate
for this by giving free sessions,
clients are not engaged properly
because of the lack of investment.
-
Other
coaches are after huge sums per day. The result is
confusion in the market place that
is holding up market penetration and
general acceptance, coaching has not
found its place in the public mind.
|
|
The reality is:-
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-
Most of
the work with coaching is done by
the client.
-
The
coach is a facilitator, using their
questioning skills to help to
marshal the thoughts of the client
to achieve their objectives.
|
|
Every Coach understands the power of coaching,
they just need a vehicle and the methodology to
take this to the market place.
Having worked with over 7,000 coaches we know
the majority are not marketing experts, in fact
many coaches go cold at the very mention of the
word.
So
what if you had a system that baited your
prospective clients, hooked them into a
self program that draws them in to
Interact with you leaving you free to coach the
ones that want to be coached and have paid.
While you have been receiving a passive income in the
meantime!
Coaching
Interactive takes care of this for you to get on
and do what you want to do most and that is
coach!!!!!
